Part 5 - Exercise 2

Illustration - Evidence of action

The exercise here is to capture images which convey an action or event by showing it's consequences or end state. In effect the image then contains within it a story, it shows that something has happened - as opposed to just capturing a scene or an object.

Eaten (1)

Eaten (2)

Winner

The above are examples of recording an explicit and direct event. Illustration often involves using less direct and thereby imaginative means to represent more abstract concepts.

Examples used in advertising are:

1. Piggy bank - empty or overflowing to represent poverty or wealth
2. A pile of paperwork or letters to represent being overwhelmed by things
3. The "open road" to represent freedom from constraints or responsibility
4. Blackboards to represent learning
5. Dice to represent chance or taking risks